
It seems as though American chain Target is also showing signs of a November 14th release, as a GoNintendo reader has pointed out. Target’s pre-order card for Galaxy gives a release date of November 14th as well.
Just to clarify things a bit, as most of you know an official release date is never a guarantee that a store will have received it on that date. As I understand it, the “release date” is the date that the product is shipped to retailers and “released” to the retailers for sale. Essentially, “when you get it, put it on the shelf”. In Nintendo’s case, these release dates are usually Tuesdays. From what I hear, American retailers often get these shipments that afternoon, or evening, and Canadian retailers usually receive these shipments Wednesday morning. To my knowledge, there has never been an official difference between the American and Canadian release dates, it’s all grouped under “North America”. The date that games are put on shelves is just a matter of when the shipment arrives.
The only exceptions to the Tuesday rule usually apply to major releases like a new console or a big game, in which case the product is usually “street dated”, ie. shipped out before the company-given release date, and the stores cannot sell it until that date. In those cases, the stores will have them on the shelves on the release date.
Many Canadian stores (Future Shop comes to mind) advertise the date that the store will have it in stock (in flyers and in-store posters) as the day after the North American release date, effectively guaranteeing that they’ll have stock on that day, and eliminate the likeliness of disappointing customers who see online that the game releases on the Tuesday, only to find out that the store hasn’t gotten it yet, and probably won’t until the next day.
Whether or not Galaxy will be street dated is unknown to me. I’m assuming it will be, since the North American release date isn’t a Tuesday, but a Monday, and as I said earlier, games that have a release date other than a Tuesday are likely street dated. Back to the issue at hand with the Galaxy release, there would be no reason for any store to advertise the 14th, unless the release date had actually been changed, or there was a mistake somewhere along the line. If anything (and this is back to the “advertising for the day after the release date to guarantee stock”), the release date will show as the 13th on advertisements and not the 14th. There is the possibility that the person that put “the 14th” on advertisements assumed that Galaxy would be released on the Tuesday, and so with the advertising a day ahead, wrote down the 14th, which could explain part of it…
With the news that Target has made a similar “mistake”, throws another wrench into the mix, since there is no reason for Target, a completely American chain, to advertise for the next day, let alone the next next day, especially since Galaxy will likely be street dated and shipped to retailers before the 12th. The 14th is probably their “whatever happens, we’ll definitely have it in stock by this day” date, giving them a safety net from customer backlash.
What’s going on is still a mystery. Why the official book would say the 14th is weird, since nobody sees that book but employees. There’s probably an easy explanation for it, but when it comes to something as big and as hyped as Galaxy, anything that may prevent or delay the planned release on the 12th has the potential to throw us Nintendo fans into a tizzy of worry.
…and those are my current thoughts on the matter.