The WiiFit boxart pretty much encompasses Nintendo’s whole idea behind the Wii and this “new age of gaming”. I’m pretty sure the meeting of designers went something like this:

1) “Apple’s pretty much got a monopoly on their plain simple box designs. Let’s give ‘em a run for their money. Make it look appealing to those simpletons who are easily sucked in by this whole Zen/Yoga thing, and by packaging that doesn’t really explain anything. White is good.”

2) “In addition to white being good, let’s mix things up with some sort of eye-melting green colour. Kids love bright colours. So do old people. They eat that shit up like mushed yams. It just sort of sucks your eye to the box. You know, you’ve got Joe Eighty-Something cruisin’ the game aisle looking at a shelf of games and nothing catches his eye but then he’s like ‘Oh wow! Look at that big friendly white box that’s bright green! I have to buy that!’ … yeah that’s perfect.”

3) “Let’s pack on some pictures of attractive people in ridiculously pristine white clothing. That way their bodies seem invisible against the white box. Oh yeah, and we have to make sure there’s a little black girl on there… and give her bizarre hair like Pippi Longstocking. People will see the box and be all ‘Hey, I fit into one of these categories! Be it an attractive twenty-something yuppie female who likes yoga, a little black girl that likes to surf, an old fogie with a tan doing squats betwixt shuffleboard sessions, or a generic young male that enjoys boxing. They’re all having a blast!”

Actually, reading that over makes me laugh at what the Wii Fit boxart could have been. You know, with like, explosions and stuff going on the background. That would be flippin’ badass.